who’s your customer?

The article below leaves us with more questions than answers.  You may not know where your next customer is from & that is okay.  Be open to working with great people from all over the world.

We have been investing in one particular neighborhood in the US for 15yrs now.  To the average person the neighborhood “appears” relatively the same today as it did 15 years ago.  “Appearances” can be deceiving.  This neighborhood we focus on is comprised of approximately 300 homes.  There is a combination of a townhomes, duplexes, single family, multi-family & recently added stacked townhomes.  Fifteen years ago many of the homes were owned by people who had owned them for 20yrs or more.  Some of the owners were second generation of the same family.  Most of the owners were born either near this neighborhood or at least in this particular state.  Many of the owners were either male or husband & wife.  The last 10 years have brought a noticeable change to who is currently renting & buying in this neighborhood.  Today many of the new renters/buyers are not necessarily from the area or state or country.  Today’s renter/homebuyer is as likely to be female as they are male.

We encourage new people to the area to look at our properties.  We encourage them to ask questions they have about the area?  To help answer we focus on keeping up with the local economy, jobs, schools etc.  We stay away from opinion and just share facts.  We don’t get into whether this or that is good or bad.  We have found that success for us today involves being open to and marketing to the world.

At the end of the day a persons character is more important than where they are from.

http://www.rew-online.com/2014/08/29/foreign-investment-in-u-s-real-estate-widely-underreported/